"When you’re an overeater, food obviously plays a very dominant part in your life. When you look forward to eating something, you get a tingle of excitement like opening a present on your birthday or at Christmas. Food has an attraction that no matter how hard you try, you can’t resist. A night out with friends seems more exciting if it’s in a nice restaurant. An evening in watching TV becomes a little party in your head if you can get a takeaway and eat until you’re stuffed.

 

"On the surface, this looks like you just enjoy eating more than you enjoy anything else and if you stop overeating, you feel like you’ve lost a great deal of the enjoyment that you get out of life.

 

"If you look at this from the usual perspective, it’s true. If you go on a diet and give up your only pleasure, you have lost a great deal, life is less exciting and it’s hard to live with that loss, which is why your diets never last.

 

Eating is your only pleasure

"If you look at this from another more rational perspective, you can see that it’s not that eating is your only pleasure in life, but that the rest of your life has been greyed out. You are not involved in it. You live in a bubble or behind a glass wall. Your life seems greyish and quite dull – all you want to do is sit in a chair and stick to the same old routine and under no circumstances would you consider going out of your comfort zone. This leaves you with only one source from which to get your daily ‘hit’ or ‘high’ – eating.

 

"The trouble is, you think that the way you experience your life is normal – that this grey and dull version of life is just the way life is. This is not true. This low expectation of your life is caused by the fear of life created by the low self-esteem that comes from overeating itself.

 

Frightening

The thought of getting more involved in life seems frightening and you feel very uncomfortable at the very idea of pushing yourself to do more or be more than you are right now. Change is frightening. It’s something you don’t feel ready to face. You’d rather sink into the safety of your routine and eat.

 

"Low self-esteem is the engine that drives your overeating and overeating causes low self-esteem. It’s a vicious circle.

 

The Food Philosophy

"The Food Philosophy will help you to slowly and gently raise your self-esteem and, without pain or panic, ease your life into full colour. You won’t have to make any big and frightening changes to your life situation, the changes that you’ll be making are all done on the inside – in your mind.

 

"Even after the first week of The Food Philosophy, things will seem more exciting and your days will begin to feel sharper and more in focus. One of the effects of this ‘colouring’ of your experience of life will be that overeating no longer feels like your only pleasure. In fact, you’ll be surprised to find that the removal of the glass wall that you live behind and your direct involvement in life means that you’ll realise that food is fast losing its hold over you.

 

"The Food Philosophy can help you to gradually create changes in your life and stop overeating in a painless way, with minimal discomfort – no painful shocks, big leaps and no panic – all just by helping you to change the way you think.

 

Isn’t it time for change? In your effort to lose weight, you’ve tried everything else and it hasn’t worked in the long-term – isn’t it time to try something completely different?