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JANET DAVIES
“The book is perfect for men who are busy, don’t like crowded shopping centres, who find women hard to buy for and usually end up in the doghouse for getting it wrong!”
“The Gift Expert mailbag is always full of fantastic messages and stories, most of which are just hilarious. They’ve enabled us to evolve the book and website content based on real feedback and experiences. Visitors can also join our ‘Campaign for better presents’ by using new features like Room 101.. They can tell us about their best and worst ever presents so that we can showcase a real set of ‘sparklers’ to repeat or copy, and ‘shockers’ to avoid like the plague”.
THE CAMPAIGN FOR BETTER CHRISTMAS PRESENTS
Of course, every present is a bonus, it's the thought that counts, and we should be grateful for the time and care that our significant others put into finding the perfect gift for Christmas.
But have you ever been handed something truly awful and just thought to yourself – does he really live with me?
There is a solution. It’s fair to say that some men are just not blessed with the ability to find the perfect gift – and men face agonies of indecision whenever they have to decide which cutesy animal tea towels you’d prefer, or whether you want the scratchy crotchless nylon undies in a size 12 or a 16.
So how do you nudge him gently in the direction of what you really want, and make sure he gets it right?
Well, Janet Davies can help. In 2005, Janet launched a unique new relationship and shopping advice website, www.thegiftexpert.com, created to help men move away from the ‘useful’ kitchen gadgets and avoid incurring the wrath of their long suffering partners. Since then, thousands of grateful souls have added the site to their favourites.
The Gift Expert Handbook, a veritable compendium of gift-giving and relationship advice, was so popular last year that a brand new and completely updated version has been published just in time for Christmas 2006.
“Darling, you shouldn’t have!” - what women really want and how to get it right every time, takes the uninitiated through everything from how to buy lingerie (the most visited page on the website, funnily enough!) to the inside track on how to accumulate ‘relationship brownie points’ and, most importantly, how to avoid being sent to ‘conjugal Coventry’. Women – buy a copy and leave it in the loo, as we all know that’s where our beloved other halves do most of their reading…
Apparently, the UK gift market is worth around £18 billion but research shows that a significant proportion is
- hidden in cupboards (55%),
- thrown away (15%)
- given to a charity shop or sold on eBay (26%).
“Darling, you shouldn’t have!” - what women really want and how to get it right every time.
October 2006, Paper back £9.99 ISBN 1-84549-150-5 published by by arima publishing
