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brazillian beauty
It's already there at the back of our minds that organic is best when it comes to food, and as consumers, were moving towards including more organic foods in our everyday diet because we know it's better for us.
But what about our skin? It's estimated that we subject our skin to around 200 chemicals as part of our daily cleansing routines. Lots of everyday favourites, even if they smell wonderful and sound as if they should be good for us, actually contain harsh, synthetic nasties such as Sodium Laureth Sulfate (a very common foaming agent used in products such as liquid soaps and shower gels) and parabens (Ethylparaben, Methylparaben, Propylparaben, etc), which are used to preserve the products.
But there are more 'friendlier' alternatives which most manufacturers don't bother to use, because they are just too expensive. Not all of them are so mean though - if you've ever wondered why Brazilian women are amongst the most glamorous in the world - one of their best-kept beauty secrets is out. This week sees the launch of a new website which finally allows British beauties to buy cult Brazilian products online from amaZene.
Amazon rainforests
Their six collections of bath bars, body crèmes, liquid soaps, bath salts and shower gels are inspired by the lush rainforests of the Amazon and Brazil's incredibly rich biodiversity and each has its own unique combination of active ingredients such as Cocoa & Cupuaçu or Papaya, Passion Fruit & Acerola.
amaZene™ works with local government and Amazonian communities to create programs of self-sustainable development. They also educate the Amazonian communities in methods for harvesting and selling key ingredients. For example, they have helped over a 1,000 families to fight poverty and supplement their income from selling Andiroba seeds, a figure which continues to grow with each harvesting year. They have been awarded Organic Certification by worldwide organisations such as ECOCERT and Instituto Biodinâmico
Quality
The company believes that good products are based on good ingredients, not expensive packaging and fancy marketing, so is you won’t find any cheap Parabens or Sulfates in their products, you'll find milder alternatives which are chosen for their skin compatibility. Even their cute fizz balls have certified organic extracts of lavender, camonile, aloe and other delicious and good-for-you ingredients...and I'll bet they smell gorgeous with it.
