zero calorie ben and jerrys!

That got your attention, didn't it?

Before you click onto another page, convinced that I'm winding you all up, it's true. You can get the taste of Ben and Jerry's ice cream with zero calories...in the form of three new lip balms. Whoever thought this idea up was quite obviously some kind of marketing genius. If your favourite flavours are one of the following:

• Chocolate Chip Cookie Dough
• Chocolate Fudge Brownie
• Peanut Butter Cup

You really can honestly smear the stuff all over your mouth and not put on weight. Although they don't reccomend that you actually eat it. In the words of Ben, or maybe Jerry, "That would be sorta gross."

Each of the darling little pots will set you back £3.99 from the Ben & Jerrys website, and 50p of that goes to WWF. So you need no further excuse for indulging yourself, really, do you?