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Established in 1994, Grove Fresh is the original and leading provider of organic juices in the UK. The company strives to satisfy consumers’ demands for natural, organic and healthy foods. Its range is positioned as especially ideal for consumers who care about the environment.
Grove Fresh is committed to adhering to ethical practices throughout every stage of the farming process. That means growers, manufacturing partners, transporters, agencies and retailers must meet the high standards set by the company. As the leading brand, Grove Fresh believes it has a vital role to play in reinforcing the sustainability benefits of fresh organic produce.
Grove Fresh carefully sources growing partners who can provide expertise in processing and packing organic juice. It’s key that every partner demonstrates a commitment to quality and high standards in handling fruit juice, and the company likes to work closely with its partners to develop new and exciting ranges for the UK consumer.
credit crunch crafty
It's not all doom and gloom - the (yawn) credit crunch is apparently awakening a new interest in all things crafty and make-it-yourself!
According to a recent report, 80% of British consumers are trying to get more creative and find practical ways to get around the belt-tightening of the credit crunch.People are looking at different ways to make the most of their pennies, with the help of arts, crafts and do-it-yourself. One in four of us has started to embrace self sufficiency and beat the queues at the supermarket by planting their own fruit and vegetables in window boxes and back gardens. Allotments are also becoming popular again...
The research, commissioned by 100% organic juice and smoothie firm, Grove Fresh, looked at how the more basic things in life can often be the most rewarding and satisfying. With the economic climate in slow decline, the report reveals that Brits are becoming more practical and inventive.
As well as the art of gardening, which is also a great stress reliever, 17 million people are getting their hands dirty with DIY to save money on home improvements, making your own greetings card is becoming a popular pastime for saving money and indulging crafy tendencies, and we've even been dusting off the old sewing kits, customising old clothes to make them 'new' again, and repairing rather than buying new.
Mark Philips, Sales and Marketing Director at Grove Fresh Organic, is not surprised to see how many people are realising the reward and satisfaction of going back to basics.
He comments:
“The simple things in life tend to be the best and it’s interesting that these new skills and interests have recently become more apparent amongst the British public. As a company, Grove Fresh is a big believer in getting down to basics, which is what makes us so passionate about organic. Despite the credit crunch, it is evident from this research that people still know what value for money really means to them.”
Fascinating Facts...
- The number of young professionals who grow their own fruit and vegetables has risen from 16% in 2006] to 21% in 2008.
- In spite of recent press about Britain’s social class divides, the credit crunch appears to be bringing the classes closer together. The research reveals entirely equal take-up of activities such as home improvement, dressmaking, and arts & crafts across the board.
- One in three Southerners find solace in gardening and growing their own fruit and vegetables; in stark contrast to a mere One in five Scots
- The under-25s are the most inspired in Britain, with almost double the number of youngsters making their own birthday cards than any other age group.
Phillips continues: “Home gardening is a very popular pastime. Not only do people have full control over how they care for their produce, they enjoy more interaction with nature and encourage wildlife to thrive.”
