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Are you fed up with knife culture, a housing crash, potential global recession and worries over the credit crunch?

You're not alone. We all want to shut out the relentless bad news on the TV and in the news sometimes, get back to basics and enjoy simple, unmaterialistic pleasures. Most of us are also realising that living within our means and that true happiness will never be found in a new handbag or pair of Jimmy Choo sandals (although if anyone has a pair in a size six they want to give away, I could always test that theory!)

“buy less and live more”.

 As a result, Kerrygold has embarked on a Pure Moments campaign to inspire us to take time out of our hectic lives to create our own pure moments and enjoy the simple things in life.  From strolling along the beach with the sand in your toes in summer to organising a family sports day, the simple things in life are often the most rewarding and, in these financially insecure times, the most value for money.

 To help you in the right direction Kerrygold has produced a pocket sized Pure Moments guide to inspire you to make the most of the things that are around us everyday, waiting to be experienced.

 The guide is packed with great ideas for making the most of every season, such as a step by step guide to growing your own vegetables in spring, strolling along the beach with the sand in your toes in summer, taking a walk in the woods in autumn to find leaves for pressing and games to play with the family when its too cold to go outside in winter. 

 With suggestions everyone can enjoy; either with their family or on their own, the guide also has traditional seasonal recipes with a twist to help you bring something new to the kitchen.  It also contains a voucher for 25p off your next pack of Kerrygold Softer Butter to help get you started.

Check out the website for a few more ideas, and send them a few ideas of your own - whether your pure moments involve nature, friendship or just 'you time' - they'd love to hear what keeps you sane in this crazy, mixed up world...

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Created by Sarah Clark, Designed by Karen Elliott
Copyright Sarah Clark 2006