PURE, NATURAL AND ONLINE

It seems that we're all strapped for time these days, and even though we might aspire to ethical beauty and reducing the ever-present carbon footprint, sometimes we just want to click and go.

It doesn't help that we're constantly bombarded with new products, new formulas of old products, and things we've never even heard of (so, what is a Pentapeptide, Nadine?)

Lucky for us, there are people out there with green values, who can and will do all the legwork. And that's where brilliant websites like Purely Natural Online come in! Thanks to their hard work, we can now pamper ourselves with premium products guilt free with a range of contemporary and chic natural products sourced from around the globe,

Beauty Junkie

Purely Natural Online was launched in 2006 by self-confessed natural beauty junkie Ruth Wallerius.  Ruth’s mission is simple; to provide a safe and honest shopping experience, offering the best in natural cosmetic products in a modern and fashionable environment.  Purely Natural Online’s products are a funky collection of 100% natural skin, hair and body cosmetics that are cruelty free, kind to the environment and ethically sourced.  Many of the product lines are also Vegetarian and Vegan Society approved.

Huge variety

The collection of natural ranges include:

• Akin; from Australia,
• Purepotions; from Brighton,
• Laughing Bird; from North Wales,
• Simply Soaps; from East Norfolk,
• Pur Natural Skin Care; from the Brecon Beacons,
• Suki; from the USA,
• Hedgerow Herbals; from Edinburgh,
• Stem; from Australia,
• Sensitive Skincare; from Monmouth,
• Ikove; from Brazil and
• Skincare Café; from England.  

Purely Natural Online also publish their own online magazine and, Ruth and her team even give expert advice on the best products for everyone. The service really is tailor-made.

You'll find pretty much everything you need on the site, for women,men and children - and anyone with sensitive and irritable skin.  Purely Natural Online also offers specialized natural treatment products that are designed to treat a number of skin disorders including eczema and psoriases. 

Environmentally friendly

Ruth takes notice of the impact her business has on the environment.  She is committed to continuously improve Purely Natural Online’s environmental performance, using recycled paper and environmentally friendly postal packaging, such as bio-degradable loose fill made from corn starch instead of polystyrene.  An environmentally friendly gift wrapping service is also available. 

Ruth firmly believes that for almost every chemical, there is a natural alternative. And if you can get it - she's got it!