endless moisture

E45 is a trusted brand for straightforward, clinical skincare, but until now, the image has been, well...dull. That's about to change with the new Endless Moisture range.

We've all got a manky tube of E45 hanging around the bathroom somewhere, and it's one of those things we all rely on for those horrible dry skin moments. But we probably don't think about it as a beauty product.

Well, E45 are a bit clever - and they have brought out a couple of lovely new products that do everything the main E45 range does, but with a bit more style. You can choose between the Light Caring Body Milk for normal to dry skin which smooths on really well and an intensive Replenishing Care Body Cream, both of which have a delicate smell, unlike the non-fragranced E45 products. Like the rest of the range, the new beauties are hypoallergenic.

Both the products are lovely to use, smooth in really well and are good news for anyone with really dry skin. They use what they call 'continuous moisture build technology' which promises to give you that just-moisturised feeling all day long. I've got some - it's lovely to use and like Keira Knightley and Emma Bunton, I highly reccommend it. A very impressive 71% of people who tried Endless Moisture thought it was the best moisturiser they had ever tried - and it's available from Boots and Tesco now if you fancy giving it a try yourself.